In the current tough economic climate everyone is looking to cut costs.
But what about increasing sales?
Take the following example and magic will unfold:
- Current sales assumed at________________R100,000
- Increase Prices by 10%__________________R10,000
- Increase customers by 10%_______________R10,000
- Increase frequency of purchase by 10%_______R10,000
TOTAL INCREASE________________________R30,000 = 30%
I bet you thought you needed to increase customers by 30% – this is too overwhelming. Doing it this way, is far more palatable and attainable.
If the price increase part is impossible, you can replace this with switch selling to a more expensive product.